When you have implemented CFM things will brighten right away. Waiting times will be shorter, transactions quicker, customer and staff will have a better experience. So how do you ensure that all these improvements are paying off? How do you measure the customers’ feedback? You may also want to learn if there is anything you can improve further.
Installing CFM could be a real feather in your cap.
An integral part of CFM is the post service stage. You can use the customer feedback unit to collate customers’ comments, either by using a floorwalker or a self service customer service point. You can also use the management information gathered by the CFM system to ensure you are aware of any peaks and troughs, and can plan accordingly. Thus you can ensure a smooth customer flow which in turn will improve your customer feedback.
Measure your improvement. Invest in CFM.