Don’t freeze out your customers. Communicate with them instead. This is a common challenge in the service world. You may want to tell your customers about your promotions and offerings while they are in your store but how do you reach every one of your customers, and how can you be sure they are interested in what you have to say?

The Customer Journey Planner within Orchestra is your ultimate tool. Think of each of the electronic surfaces in a branch as a way of communicating with a customer. The touch screen that the customer uses to select what service they would like is, for instance, a surface. The ticket that is printed with a queue number on is another surface. You can define what the customer sees on the surfaces at each stage of their journey through a branch. A creative team can shape the whole customer experience to deliver maximum impact.