An important part of brand building is the friendly service you give your customers during the time they spend with you. Having the ability to communicate with them while they are there is an additional service that can be used for brand building.
The Customer Journey Planner within Orchestra enables you to spread your message in a very targeted and effective way. Every time a customer interacts with you they use and see a number of different surfaces. This might be the queuing ticket or the digital signage on the premises. You can define what the customer sees on the surfaces at each stage of their journey through a branch. What’s more, the message can be changed at any point and can be used to help reinforce your brand.
Customer Journey is also available with the stand-alone system Ensemble Virtua.
In a retail shop you can use digital signage as a way of communicating and building your brand. Messages can be displayed on screens placed in strategic places around the shop. Having customers waiting for service and keeping an eye on their place in the virtual queue mean your messages have a 100% chance of being seen.
Communicate in a friendly way. Invest in CFM.