Improving your turnover can be thirsty work. A CFM system can help in a number of ways but, essentially, it all boils down to two things:
• Increased customer volumes
• Getting the most out of each transaction with the customer
As you know, a distracted customer may not fully engage with your staff. They may not select the most appropriate service or product and will not be open to explanations from your staff of other alternative, superior solutions. Your staff needs to focus too. They need to spot opportunities and needs and make sure that they address them clearly and persuasively. For this they need as little distraction as possible and particularly if they are going to work efficiently.
No distractions
At its most basic level CFM means that neither customers nor staff are distracted by the mechanics of getting together. A well-designed CFM solution means that both parties are less stressed and more focused on the task in-hand. No other technology so directly addresses this challenge ensuring customers will walk away with the right solution. You are happy and the customer is happy to recommend you, score you well on a survey and return again.
In-queue merchandising placed in the queuing area of a retail store is a quick and easy way to increase the customers’ basket size and encourage them to buy more. Qmatic has helped numerous retailers increase their turnover using this process.
The Customer Journey Planner within Orchestra and Ensemble Virtua lets you define what the customer sees at each stage of their journey through a branch. Think of each of the screens, or electronic surfaces, in a branch as one step in a larger communication with the customer. The touch screen that the customer uses to select what service they would like is, for instance, a surface.
More surfaces
The ticket that is printed with a queue number on is another surface. The main display they watch waiting for their number to be called is another surface. In fact even the staff member becomes part of the system as they can be prompted with a script allowing them too to become part of the customer journey. You can display targeted information on each of these surfaces building up to one coordinated message. A message that will improve your sales.
The virtual queuing system used in banks enables bank managers and cashiers to promote new services such as credit cards and loans. The managers can identify VIP customers as they enter the branch and key in their details in a customer service point. Digital signage can be used to show targeted messages to waiting customers. The customer data available to the cashier enables them to be prepared even before the customer arrives at the counter.
Don’t let your profits evaporate. Invest in CFM.