On a screen near you
Qmatic thinks surfaces; places where your message can be delivered and seen.
As a retailer or service provider you want to get your messages through to your customers, whether you use TV advertising, in store point of sales or digital signage. But it’s not enough just to place large LCD screens where you think your customers might look. People who wait for service are occupied with their own thoughts; therefore, the techniques of getting your message across need careful thinking and planning.
CFM is unique in the number of ways messages can be delivered. Qmatic’s CFM is used with a number of surfaces; places where your message can be delivered and seen. These surfaces start with the touch screen your customers see when they take their ticket. This can be an LCD touch surface that delivers your message at the customer’s first contact with your company.
Then there’s the ticket itself - another surface on which your message can be printed, edited and delivered. The ticket is more than just a ticket: it’s the service receipt and a guarantee of the customer’s place in the queue. It’s a surface to hold and refer to regularly in the waiting process.
And while your customers wait for service, they will probably be looking at a display to see where they are in the queue. Whether it‘s LED or LCD, it’s possible to display relevant and helpful information. It’s also a great opportunity for getting your messages across.
Whether in a linear or virtual environment, with CFM methodology you can get your message across where it counts, where people are waiting. We know about messaging and how to deliver your message throughout the customer journey – just talk to us.